Breakthru Beverage

Video Marketing & Communications

The Challenge

Breakthru Beverage (formerly Premier Beverage) is the result of a merger of two wine and spirits distributors, creating the largest one in Florida. To announce the new company and promote its new state-of-the-art training center, they needed some powerful communication pieces to spread the news.

Our Solution

Working closely with stakeholders, developed a comprehensive “who we are” sales presentation to tell the new company’s story. We also developed a concept for a video series for social media that features their head mixologist, Nick Nistico, doing what he does best: mixing drinks and sharing his tips behind the training center’s amazing new bar. Live action combined with historical clips, graphics, music, SFX and voiceover showcase the brand’s cache and expertise.