Beginner’s Guide to Experiential Marketing

“Yes, branded pop-up experiences have long been trending as the marketing tactic du jour, but experiential marketing can (and should) be about so much more. Especially when it comes to using the power of in-person brand engagement to work for brands beyond the usual suspects. The challenge is how.” Check out some of the more out-of-the-box ways ways even beginners can approach this essential way of connecting with customers.